Thursday, March 27, 2014

Modular Home Builders Need to Improve These Five Areas

Unless you are a modular home builder working in NJ, trying to get more sales is giving you mixed results. You think you’ve tried just about every way known to man to get leads, make appointments and close sales. Let me tell you that you haven’t. Here are 5 areas of your business that you need to take a hard look at and make some changes.

Have a plan. Too often, small modular home builders who build less than 10 new homes a year get so caught up in day-to-day operations that they neglect long-range planning. If you have a business plan, update it to reflect your current goals. If you’ve never written a business plan, do so—it will force you to think about what you want to achieve in the future.

Take action. Don’t put that business plan in a drawer and forget about it. No matter how busy you are, set aside at least one hour a week to assess your progress toward the goals you’ve set. Even if you are a one person operation, you can create action steps and set deadlines for accomplishing them. It just takes discipline.

Give your website a makeover. Does your business’s website reflect what you do, or is the information outdated? Does it look current, or is it sporting a design template from 1999? Does it load easily on mobile devices so customers can access your business wherever they are? Make the necessary changes to modernize your website.

Start socializing. Modular home builders can benefit from social media. If you aren’t currently using social media, resolve to try at least one social network this year. If you are active on social media, step it up a notch by learning more about your favorite social network, posting more often or adding more videos and photos to your mix.

Celebrate your successes. No matter how busy you are, be sure to celebrate when you turn over a home to the new owners. Bringing together the people that made that happen, even if it’s only for lunch at your favorite watering hole, tells them that you appreciate their hard work. Taking time out to recognize results will re-energize you and your team for the next challenge.

1 comment:

Anonymous said...

As an owner of a modular home featured on this site I'd like to add a few items for the modular industry to consider:
1 Tell the whole truth especially the parts that end up falling on the homeowner to pay for. (be accurate about cost of boom, number of days to set home, cost of setting home, incremental cost of foundation so modular can be accommodated, REAL definition of marriage lines and incremental cost of filling them in, incremental cost of siding due to uneven edges and untrue corners.)
2 Stop referring to "stick built" as no longer needed or modular not subject to weather during construction or modular being a finished product. Its a partially built home that needs considerable, customized/costly attention to be really finished and its likely the modular construction company labor isn't even available to finish the house due to distance from factory.
3 Don't hide behind modular industry standards! Your building a home in a state that has building standards and common words should have common meanings. Doesn't a finished bathroom have a threshold and corner rounds and toilets that work? You can't do it until the home is set so extensive plumbing is required after set and tile work and sheet rock and wood work and siding and roofing etc.
Its an unfinished product so don't compare the cost per square foot to what a local builder provides with a finished product either. Be honest and transparent and then maybe local builders will be more willing to embrace the module maker as a partner instead of competitors.
Just a few thoughts after paying nearly twice what the module provider said it would cost for "finished product" but we now have a lovely home but it had to be both fixed and finished by one of those "stick builders".
Bob O__ Esq. (No. Va)