Monday, December 8, 2014

An Inexpensive Marketing Idea for Every Modular Home Factory and Builder

How many times during home construction do you wish you could have had another look at something you saw on the production floor or in the field? It probably happens a lot more often than you think.

Now there is a simple idea that could absolutely change the way we look at modular home construction. It’s called the Go Pro.

What do you think of a video system that is cheap…under $300; versatile…goes anywhere and is fun to use? I know, you can’t believe you didn’t think of this before. And this they are passive, you don’t have to use your phone to take pictures or make a video.

For the modular factory, every production supervisor, plant manager and owner could wear one when in the plant. Not to catch someone doing something wrong but instead to catch someone doing something right. For the builder, wearing it every time they visit a job site can give your customer peace of mind that things are progressing nicely.

With some editing software and a little work you can put together quite a presentation for your customer. Everything from the home on line to delivery to work during the finishing process can be uploaded to the customer to help keep them informed. Your customer would have a great “Grandma’s Brag Book” and show it to everyone.

The factory could have a library of videos stored in the cloud for future reference just in case something occurs in the field that needs verified during the production process.

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