Tuesday, January 20, 2015

England Comes Up with a New Term for Modular Housing and It Stinks.

The governing Council of Lewisham, England, located in the the southeast section London, announced last week that it plans to put "pop up housing" on the site of the former Ladywell Leisure Centre, to provide temporary homes for 24 families, plus some community facilities. The plan is that the housing would remain on the site for no longer than four years. There would be eight ground-floor non-residential units.

The modular housing units are constructed off site, which means that the first residential units could occupied by late summer. The units can also be taken down and used elsewhere, hence the term "pop up", which sounds like a carnival is coming to town.

The site is earmarked for a wider area development that will take some time to put into place and gain all necessary planning consents. In the meantime, it will host one of the UK’s first ever 'pop-up' villages, providing temporary homes for 24 families and ground-floor space for community and/or business use.

The 'Ladywell Pop-Up Village' scheme has been devised in collaboration with internationally-renowned architecture practice Rogers Stirk Harbour + Partners, and is one of the ways they are responding to the on-going high demand for housing in the borough.

Only England could come with yet another derogatory name for modular home construction. 



Anonymous said...

Aw, "pop-up" isn't terrible. It sounds much better, more relatable than "temporary" or "transient" housing. Pop-Up is actually a HUGE trend in urban retail for the last 10 years or so. I expect this will appeal to the younger, more "unsettled" crowd - and good for the modular industry for marketing that way.

Anonymous said...

It looks like the term may stick: