THERE STILL IS a stigma attached to modular homes when
they’re compared to traditional stick-built houses. Residents of the Jersey Shore
were certainly glad they ignored the old way of thinking about
homebuying after Hurricane Sandy ravaged the U.S. Atlantic Coast,
especially if they owned a modular house constructed by Zarrilli Homes.
According to founder and owner Anthony Zarrilli, when
his company inspected its homes in the areas hit by Sandy , none of them sustained major
damage. Zarrilli credits this to modular home construction exceeding
building code standards, thus creating more resilient structures.
“For example just building a modular home makes them much
stronger,” Zarrilli says. “There is approximately 20 percent more lumber,
and they are engineered to travel down the road at 70 miles an hour.
“We build good stick-built homes, but you just can’t match
the quality and efficiencies of getting one coming off the production
line,” Zarrilli continues.
Zarrilli himself is a third-generation builder as the
Zarrilli family has been involved in the industry for more than 50 years.
Zarrilli’s father, Richard, moved to the Jersey Shore
in the 1960s to find construction work.
Anthony grew up on job sites, doing odd jobs like collecting
nails as young as five year old and eventually learning about masonry,
carpentry, electric, plumbing and all aspects of commercial and
residential construction.
Zarrilli worked for his father until 17 years ago when
he decided to start his own construction business. Although he started
out with stick-built construction, he soon added modular structures
to the company’s capabilities. After delivering the third modular
home, the demand for Zarrilli Homes skyrocketed. Today, about 90
percent of the structures the company delivers are modular.
“It really took off,” Zarrilli says. “I didn’t wake up
one day and say I wanted to be a modular builder – modular evolved itself.
I love what I do. This is a fascinating industry, and it is a lot of
fun.”
Among the Best
Zarrilli Homes is at the top of the modular homes game,
and the industry has taken notice. In 2014, Zarrilli Homes won
the Modular Homebuilder Association Home of the Year award for a
classic Spring Lake , N.J. , beach home.
The company also was featured on iconic home
improvement show This Old House for eight episodes in 2013 as it
restored numerous homes damaged by Hurricane Sandy.
The DIY Network is filming two Zarrilli Homes’ jobs
that will be televised this fall, as well.
Catering to Demand
To keep up with design demands from
potential homebuyers, Zarrilli Homes takes every custom-ordered item into
consideration for its next projects.
Zarrilli says he would rather be prepared to offer the
latest trends in homebuilding as standard options instead of havingcustomers pay
for lots of extras at the end of a design process.
“If we start to see people asking for something over
and over, we don’t wait to hear about it for the ninth time,” Zarrilli
says. “We have a standard sheet that shows the amenities buyers get.”
For example, about eight years ago, homebuyers wanted
carpeting in their bedrooms and hallways. Within about six months,
however, there was a strong demand for hardwood flooring throughout
the home.
Instead of making hardwood an option, Zarrilli Homes
made this flooring standard so homebuyers did not have to make a special
request for it.
“We try to adapt to what our customers ultimately are
looking for,” Zarrilli says. “People like that they don’t have to ask for
15 items and pay for each of them separately.
“After the house is designed they get a final number – they
don’t feel like they are being nickeled and dimed,” Zarrilli continues.
Along the Shore
Zarrilli Homes just announced a new product line called the
Shore Collection. The designs in this collection are based on the 16
most popular designs Zarrilli Homes has delivered in the past and
built with standard specs in the homes ready for purchase.
“We priced out all of the amenities that we want in that
house and instead of going through a two-or-three-month design period,
we can go to the start of the permit process after the first
meeting,” Zarrilli says. “We save a lot of time in the design and customizing process
since these homes are already customized to what most people are
requesting.”
Custom homes are still the core capability at Zarrilli
Homes, however.
The company relies on customized software that leads
potential homebuyers through a 3-D virtual home tour while sharing
details about pricing and amenities.
“We’re not getting away from [custom homes], but we can l
get through the process much easier, and we’re able to have
customers move into their new home much sooner because a lot of
people need homes,” Zarrilli says. “Any time there’s an unknown, it
adds stress to the process from the customer’s standpoint.
“We try to eliminate that before they make a full
commitment,” Zarrilli adds.
1 comment:
I have seen many photos of the homes that Zarrilli has finished over the years and have to say that they do one hell of an outstanding job. If i lived in NJ, i know who i would want to build my house for me.
Keep up the good work to the Zarrilli team and their manufacturer of choice, Excel Homes.
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