Monday, March 30, 2015

7 Things to Know About the Millennial Modular Home Buyer

Millennials, born between 1980 and the late '90s, don't want to talk. They want texts. These 25 to 35 year old's are ready to begin plunking down real money to have their new home built. They will be heading to new home builders in increasing numbers over the next 10 years and modular home builders need to understand how to market and sell to them.

They're on our phones all the time but this generation does not like to pick up the phone. They don't want you to bother them with a conversation if it can be texted."

As the millennial generation, also known as Generation Y, takes a greater role in the housing market, these young people's preferences are starting to shape the way new home buying is done.

Here are 7 ways Millennials are changing the way builders sell homes:

Don't call us, and we won't call you. 
Many millennials prefer to communicate by text, but some prefer email. It's important for modular home builders to clarify upfront how they will communicate and how often, as well as how quickly they can expect a response.

They've done their homework. 
Millennials rarely need to talk to home builders to see what they offer. They usually have their own list, and they've already researched comparable builders and chosen a neighborhood.

With millennials, they control information.
What they need is for the modular home builder to interpret the information. At times, that can mean demonstrating that the information is not accurate when it comes to modular housing, but this generation may not simply take the builder's word without proof and visuals.

They don't like surprises. 
Younger buyers want to know what to expect and when. They want to understand what's going on at any time in the process more than any other generation. They like timelines, checklists and charts. If you don’t let them know what's coming around the corner, it could cause paralysis when they get there.

They want customer service, and they want it now
Millennials expect to be partners in their home’s construction, and they want quick answers to questions. They want information, and they want valid information, and they want it right now. They're the generation of Google at their fingertips.

They understand social media better than you
As far as millennials are concerned, a Facebook page with just information and stale pitures is something their grandmother would do. They expect modular home builders to engage them on social media. They need to feel like they're a part of your business. Just reposting an article that's been posted 1,000 times across the country isn't enough. Modular Housing Social Media Sucks.

Tell us what data you want, and we'll text it right over. 
Unlike older buyers, young people are not bothered by being asked for bank statements, employment verification or other personal data required for mortgage approvals. The younger people are used to having to supply everything about who they are. They'll give you everything but it will be in a text.

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