Wednesday, March 4, 2015

Modular Home Factory Asks for Advice on Expansion

Each week the Globe and Mail, a publication in Canada, runs an advice column for small businesses.

This time they are answering a question from Karoleena, Inc, a small modular home factory in Calgary about how to expand their business from its current $8M to $25M.

I was intrigued by the advice the experts gave them and thought this is something I need to share with the rest of the modular housing industry.

Here is the article:

B.C. brothers’ sleek, modular homes have Lego appeal

Each week, we seek expert advice to help a small or medium-sized business overcome a key issue.

Kurt Goodjohn is building his business one house at a time. Mr. Goodjohn and his brother Kris co-founded Karoleena Inc., a designer and manufacturer of premium modular prefabricated homes and cottages, in 2006.

Mr. Goodjohn likens the components that make up Karoleena’s modernist, energy-efficient houses to big Lego blocks. “We design all of our homes using our ‘Lego’ blocks, and then they’re pieced together onsite,” he says.

Karoleena, which was originally based in Calgary, where the Goodjohns started out building more conventional houses, can complete most of its homes within six months after the design is approved. Besides speed, another advantage of building in their 35,000-square-foot plant in Okanagan Falls, B.C., is better quality control, says Mr. Goodjohn, who is Karoleena’s chief marketing officer. (Kris Goodjohn is chief product officer, and James Rosowsky is chief executive officer.)

CLICK HERE to read the entire Globe and Mail article


Anonymous said...

I'm not sure if I understood the article, but it looks like they are selling their homes for about a million each. WOW.

Anonymous said...

They are a niche builder selling at $250 sq ft starting using a steel base frames and some structural steel wall framing. Great designs that flow and adapted to the site conditions. Jumping on the "Blu" express would probably be their undoing.