Friday, February 5, 2016

Evaluating Your Website - Pt 5 of 6


To be understood you must be seen and read. This idea is both translatable to both the readability of words and all visual elements on the site.

If your website is not readable people will not spend much time on your site. I have seen many websites drop the ball when it comes to the basic premise of readability for lack of simple design basics.
  • Does your website use a standard computer font that all window and non-window based computers use?
  • Does your website use reversed text or vibrant contrasting background and text colors? (such as reversed white type on dark background or yellow on blue etc.)
  • Does your website use a too soft gradient colors text?
  • Are all capitals used?
  • Is the body copy in bold?
  • Do the visuals correspond with the copy?
  • Is the type size to large or small within the context of the page?
  • Is a consistent type size used throughout the website?
  • Does the website copy make sense if you view it without graphics?
  • It is apparent what each page is about at a glance?
  • Can you easily skim-read each page?
  • Is copy in “plain speak” or too technical to understand for its target audience?
  • Are bullet points used and are they text concise and succinct?

I welcome hearing your thoughts regarding Readability when evaluating websites. Feel free to post your questions and thoughts in the comments section below.

ABOUT Reed Dillon - After nearly two decades of experience heading the marketing departments of some of the industry’s leading modular manufacturers and earning numerous national awards, Reed Dillon is the owner of Creative Brand Content - a marketing consulting company. You can contact Reed at or by phone at 540-488-2978.

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