Friday, August 19, 2016

Create a Marketing Budget

An article by Reed Dillon

Creating a marketing budget is absolutely essential in order to execute an effective Marketing Plan.

Do not fall into the trap of making all marketing expenditures ala carte’ based on momentary judgments. This is a very short sighted view that results in generally spotty and inconsistent outcomes.

Set aside a percentage of revenues as a starting point and then adjusting accordingly. Make a plan based on your best judgment and stick to it until you can effectively measure results. Create a marketing mix between Inbound and Outbound Marketing methods.

The good news is that the cost of Inbound marketing methods are relatively low as compared to traditional broadcast based Outbound marketing techniques. The catch is that Inbound marketing takes ongoing effort for it to work. The most important thing is that you solemnly commit to a budget that you are willing to invest and begin to develop a marketing mix that works effectively in your market area.  

We welcome hearing your thoughts regarding Marketing Plans and Strategies. Feel free to post your questions and thoughts in the comments section below.

ABOUT Reed Dillon - Reed Dillon is the owner of Creative Brand Content, - a marketing consulting company and, a subscription blog service for builders. Reed has spent nearly two decades heading the marketing departments of some of the industry’s leading modular manufacturers and earning numerous national marketing awards.

Contact Reed  at or by phone at 540-488-2978.  

Parts of this blog was resourced from the blog 6 Steps to Develop an Effective Construction

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