Monday, September 4, 2017

Clayton Unveils Its New ‘Have It Made’ Campaign

Clayton, one of the largest home builders in America, is kicking off its biggest marketing campaign to date focused on how its building process can help provide affordable housing to hardworking families.

The Have It Made® initiative will launched nationwide on Sept. 2 with a 60-second commercial that aired during the season opening football game between The University of Alabama and Florida State University. The campaign represents the company's mission to provide homeowners with quality-built, innovative homes.

The video below shows the way that Clayton is trying to reinvent itself as a home builder that can build any type of home for new home buyers. That is especially significant now that Clayton is buying large regional site builders.

"We want to share our message about the importance of homeownership to families across the nation," said Kevin Clayton, CEO of Clayton Homes. "With the cost of homes skyrocketing, we want people to know that buying a beautiful new home at an affordable price is still an attainable dream for Americans."

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