Monday, May 14, 2018

90% of Public Can’t Identify a Modular Home

A recent report from England carried out on behalf of Home Group by YouGov produced a couple of interesting statistics that could be just a useful here.

52% of the respondents said they were unlikely to live in a modular home but almost 90% couldn’t identify a modular home.

41% believe that modular homes are less durable than conventionally built homes.

Shown pictures of manufactured ‘container homes’ over 75% correctly identified them while only 11% could tell the difference between a modular home and an on-site built home.

While these statistics by themselves are quite eye opening, the real problem as pointed out by this research is that a lot more effort and thought has to be given to proving that modular housing is built at least or better than on-site home construction.

Short of going door to door to educate every new home buyer in the US on the merits and benefits of modular housing the only national program I know of is the MHBA’s ‘Consumer Awareness Program’ (CAP).

Even though it’s interesting to learn that England has the same awareness problem as the US it doesn’t help solve it.

No comments: