Monday, July 23, 2018

Site Builder Spreading Misinformation About Modular Homes

The biggest concentration of custom modular home factories in the US can be found within a 100 mile radius of Lewisburg, PA. Also within that market area is a large custom single family site builder.

Screenshot taken 7-23-18

Imagine my surprise when I visited the Fine Line Homes website and found their article “The Biggest Problems with Modular Homes” filled with half truths and totally erroneous statements.

Read their article and you’ll want to call them immediately to have it removed.

The Biggest Problems with Modular Homes 

Modular homes have certain disadvantages compared to stick built homes.
Building a new home is a milestone in your life. It’s important to have a reliable builder guide you from one step to the next—and make the process fun, too. 

First, you need to decide which building method is best for your new custom home. 

Homes are traditionally stick built entirely, or in large part, on the site they are intended to remain forever. Stick building is the time-tested method of home construction that’s understood and accepted by everyone in the new home business from builders to lenders. 

While most new homes in the U.S. are stick built, there are other ways to build a new home including modular. 


Modular homes are built in an assembly line process in a factory, trucked to the site in sections, set in place with a crane, and then joined together. Modular builders make some seemingly attractive claims such as less expensive, faster construction, and energy-efficient. 

However, when you compare modular versus stick built, you’ll find modular homes often fall short of fulfilling their promises. 

If you’re considering a modular, you should know the following disadvantages before deciding which building method is right for your brand new home. 



Before you can purchase the modular home, first, you must find and buy a suitable plot of land. A real estate agent can help navigate this step, but finding the perfect site for a modular home isn’t always easy. 

For example, some areas have zoning laws, restrictive covenants, and hookup regulations prohibiting you from building a modular home on a particular piece of land. 


The site needs to be level and cleared of trees and wires to accommodate a large crane. Also, because the modular house is built off-site, your foundation must be perfect. 

Modular homes may appear ideal in theory, but they lack a personal touch. By creating modules in a factory, there’s a real disconnect between the homeowner, the house plan, and the land itself. 


The modular home’s price does not include important items such as foundation, concrete floor, steps to the basement, or utility hookups. Unfortunately, this forces you, the homeowner, to become your own general contractor. Talk about a stressful situation! 

In contrast, Fine Line Homes’ stick built homes come as a complete turn-key package. The base price includes items like the basement, heating and cooling system, water heater, major appliances, and much more. 


The payment process for a modular home is different than a traditional stick built home. 

Modular builders require payment in full before the home is complete. Some lenders are unwilling to finance modular home construction. Therefore, if you don’t have the cash available, you’ll need to find other options to cover the costs. 


Since the majority of the modular home’s components are built quickly, off-site, you must trust that the modular builder will produce what is needed.

Unfortunately, one error can put the entire home in danger, and it may be too late when the homeowner discovers the mistake. 


Because they are made in an assembly line process, modular homes are not as easy to customize as a stick built home. 

Your custom home builder should be able to design your home around your lifestyle and needs. A reputable builder will customize your floor plan to make your dreams a reality. 


One of the main advantages modular builders claim is faster construction. But a more rapid building process might be a disadvantage. 

For example, it’s difficult to make changes once fabrication has started. Changes disrupt the flow and timing of construction. Also, most modular companies aren’t willing or able to make floor plan modifications. 


The individual modules must be transported from the factory to your building site. Careful handling of the modular components while in transit is required. However, sheetrock stress cracks are common. 

In addition, here’s something to consider: Transportation costs may be higher for the modules than for the materials from which they’re made, which can often be packed and shipped more efficiently to the building site. 


Many people perceive modular homes as less desirable and lower quality than stick built homes. And you should never underestimate the power of public opinion. Modular home’s negative image could make it harder to resell someday. 

In conclusion 
When it comes to your new home, not just any builder will do. Selecting the custom home builder that’s best for your needs and situation is a critical step to achieving your life goal. 

When you choose a reliable stick builder, you won’t be compromising on your home’s cost, custom floorplan, or the sense of pride you’ll feel when you move into your dream home. 

Finally, with any builder you consider, we recommend you ask a lot of questions, get references, and scrutinize the estimate looking for red flags such as allowance pricing. When in doubt, get a second opinion. Trust us. You’re not just building a house; you’re fulfilling your dream. And that’s much too important to take any chances.

Fine Lines Homes is not alone in their anti-modular thinking. Almost every site builder in the US says the same thing. Maybe not in print but you’ll definitely hear it from them once you mention you’re thinking of building a modular home.

The only reason I can think of for any builder to put something like this on their website would be that so many people are going to them wanting modular construction and they don't do it. Why else would any business owner write this about a competing business?


Robin Genua said...

I found Fine Line's article offensive and totally disrespectful. My family and I are buying a modular home from a very good modular home builder and faced none of these problems. If you are looking to build a new home please look at modular homes too.

Tom Hardiman said...

Gary, it should come as no surprise that a conventional site builder is critical of modular - might be feeling the competition squeezing in on him.

Articles like this are one of the reasons MHBA launched its Consumer Awareness Program (CAP). We need to get more positive stories, case studies, and benefits of modular construction to potential home owners.

I think as modular becomes more mainstream, we are going to see more of this type of propaganda.

Evelyn said...

Nice and very helpful information i have got from your post. Even your whole blog is full of interesting information which is the great sign of a great blogger.

Devin Perry, Director, Building Systems Councils said...

Although site builders will always produce misinformation similar to the example you referenced, I have been extremely pleased with the coverage building systems has received from major media outlets.

Over the past few months the Washington Post, New York Times and USA Today have produced fantastic articles about off-site building solutions. You can’t control everyone’s perception, but I truly believe the narrative about systems-built homes has changed and the industry is being cast in an increasingly positive light.