Wednesday, December 26, 2018

2018’s Eight Most Important Articles on Modular Home Builder Blog

Over the past 10 years I have presented a list of the Top 10 articles of the year by total number of pageviews. This year I’m doing something completely different.

For 2018 I decided that I would list the eight most important topics I wrote about modular housing in today’s business environment. Not only were these articles important to readers of my blog, they were also some of the most widely read articles I posted on LinkedIn in 2018.

Here is the list in no particular order:
(click on the headline to read the article)

When you look back on the history of the modular housing industry you find that the earliest homes built to IRC standards were simple ranches, capes and 2 story models. If you were a builder you presented your new home buyer with the factory’s plan book which usually had between 30 and 100 different but strikingly similar dimensions and layouts.

What happens when an industry does something right and the world takes notice? The answer is the rule of “Supply and Demand.”

Just a few years ago most of the commercial modular manufacturing was done by a group of factories that specialized in big projects like dormitories, apartment buildings and man camps.

Yesterday I received an email from a Sales Manager at a modular factory telling me that he would like to add a “Line Item” to the contract where the builder could select “Quality Warranty” at a cost of $5,000 so the builder would get his house flagged for Zero Defects.

I read that email several times and I still can’t believe what he suggested as a way to improve quality. Don’t ask, I won’t tell anyone who this is, not even his General Manager.

2,200 sq ft and climbing! The size of the average new site built home.

However there is a small but rapidly growing new home buyer segment that is looking to go smaller; the empty nest Boomer and the Millennial buyers.

A developer needs 200 homes in the Boston area. A builder needs 150 in West Virginia, a developer needs 300 condos in Dallas and the list goes on.

Prefabricated walls and trusses usually serve these builders and developers as the current modular home factory network can never seem to add these to their current production within the time frame needed without abandoning their builder base.

What happens when you are one of the biggest High-Tech companies in the world and your employees can’t afford to live near your offices? It would be embarrassing if they had to live in a tent under a bridge or worse yet in one of those California Tuff Sheds.

Wouldn’t life for modular home builders be sweet if only the modular factory would not only build the house but also provide the crane and set crew to erect it and finish it completely.

We’ve all heard the expression “One man’s treasure is another man’s trash.”

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