Tuesday, May 28, 2019

Five Small Suggestions to Improve Your Home Building Business

"There is nothing new under the sun" goes the old saying and that holds true for these five small suggestions to improve the number of leads you get, the number of 'first' meetings and the number of sales.

Problem is not many builders, either modular or site, will actually do much more than glance at these 5 items and just as quickly dismiss them simply because they are busy. You may be building a lot of homes right now but unless you have a plan for the housing downturn cycle, you may be too late implementing any of them.

Here are my five suggestions to begin improving your chances of surviving the next downturn:

1. Have a plan
Too often, small modular home builders who build less than 10 new homes a year get so caught up in day-to-day operations that they neglect long-range planning. If you have a business plan, update it to reflect your current goals. If you’ve never written a business plan, do so—it will force you to think about what you want to achieve in the future.

2. Take action
Don’t put that business plan in a drawer and forget about it. No matter how busy you are, set aside at least one hour a week to assess your progress toward the goals you’ve set. Even if you are a one person operation, you can create action steps and set deadlines for accomplishing them. It just takes discipline.

3. Give your website a makeover
Does your business’s website reflect what you do, or is the information outdated? Does it look current, or is it sporting a design template from 1999?

Does it load easily on mobile devices so customers can access your business wherever they are? Make the necessary changes to modernize your website.

4. Start socializing
Modular home builders can benefit from social media. If you aren’t currently using social media, resolve to try at least one social network this year. If you are active on social media, step it up a notch by learning more about your favorite social network, posting more often or adding more videos and photos to your mix.

5. Celebrate your successes
No matter how busy you are, be sure to celebrate when you turn over a home to the new owners. Bringing together the people that made that happen, even if it’s only for lunch at your favorite watering hole, tells them that you appreciate their hard work. Taking time out to recognize results will re-energize you and your team for the next challenge.

Gary Fleisher (the Modcoach) is a housing veteran, editor/writer of Modular Home Builder blog and industry speaker. modcoach@gmail.com

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