Wednesday, November 13, 2019

Why Aren't More New Home Buyers Embracing Modular?

While I was at both the BSC and MHBA annual meetings in October I heard a lot about modular housing's market share only being 3% of all new housing starts and it got me asking, once again, why traditional site builders aren't converting over to modular and the even bigger question of why new home buyers in many areas have that "Not in My Neighborhood" mentality.

When you ask a builder why they would build a house on the customer's lot where everything has to be trucked in, cut and assembled there and in most cases while it's raining, snowing or in extreme heat, they usually answer because it's "built better."

Well, that's just total BS!

Not only will the lumber get soaked, so will the floor and roof trusses. Water can't be good for those prefab products. I've even seen wood framed windows stacked up against the house with rain pouring on them. That definitely can't be good.

Do you think cruise ship passengers know that their ship was probably built in modular sections and assembled in a covered factory? I doubt it. It's just something people really don't care that much about. They just want a safe and fun filled cruise.

Then I wondered if airplane passengers would like to see their airplanes built at the airport in the rain and snow. That wouldn't be good. Boeing wants their planes safe and dry while they are building them. Even a lot of the components going into large passenger planes are modular.

So why do new home buyers think that a home built on their lot stick by stick by a subcontractor who is probably paying low wages and hiring anyone that can fog a mirror is superior to a modular home?

That is still a mystery but we can begin to change it. We need to begin working together to promote our industry, educate new builders on modular construction and maybe we will begin to actually increase our market share beyond 3%!

Just for fun, watch this huge ship being assembled using 4 modules being delivered on 4 carriers. Almost like a 2 story modular home.

1 comment:

Kevin said...

Great thought process, with planes and cruise ships its a out of sight out of mind process whereas with homes we see them built everyday in our neighborhoods through site builders.

When I built my first modular I had 30 people from the area sit and watch the process like it was a marvel of engineering instead of the norm.

Just a thought, maybe if we stopped trying to train old dogs to perform new tricks we train those interested in becoming modular home builders as a specialty. We train ship captains and pilots specifically for that industry, maybe its time we train those we want to change the future.