Sunday, March 8, 2020

Attention Modular Housing Industry: Missing This Opportunity Could Cost You

On March 25th, Modcoach is holding a Special Breakfast Roundtable with the most influential national spokespeople in Manufactured and Modular Housing to learn how the MHI (Manufactured Housing Institute) and HUD are preparing for their push into affordable housing with a home called the CrossMod.

Sitting on the sidelines and waiting to see what happens as CrossMod homes begin to enter the market in bigger numbers should not be an option for anyone in housing. The name CrossMod has caused some IRC modular people to question why they chose “Mod” to be added to a HUD product.

The potential CrossMod has to erode the IRC single family modular housing industry will be a real eye-opener for those factories and builders that haven’t begun changing their marketing and sales tactics to sell against this product.

CrossMod and the MHI are not the bad guys in this push to provide affordable housing. They are simply using the tools available to them to meet this market that used to be a major part of IRC modular’s business.

Modular builders and factories simply can’t sit by waiting for a knight in shining armor to ride in and save them from MHI’s CrossMod but you do have to learn the facts of what they are doing to learn how to market IRC modular homes better than we ever have done before.

Along with impact potential of CrossMod on modular housing there are new regulations being put before Federal legislature by the manufactured housing folks that could further strengthen their foothold into modular housing unless you, the modular housing industry, learn what is coming and prepare for it.

The Roundtable will be led by four individuals with intimate knowledge of MHI’s new CrossMod affordable home.

Join Modcoach on March 25th for a
Forum on MHI’s "CrossMod"

Date: Wednesday March 25, 2020
Place: Country Cupboard Village, 101 Hafer Road, Lewisburg, PA 17837
Time: 8:00 AM to 10:30 AM
Cost: $49.00 per person

8:00 - 9:00 AM Meet and Greet with a full breakfast buffet
9:00 - 9:15 AM Introductions
9:15 - 10:30 AM Open Roundtable Discussion

Sign up today as seating for this event is very limited.


Elite Homebuilders said...

This is a travesty to the business. Many years ago when manufactured homes began using finished Sheetrock as an avenue to say they were MODULAR. I run into people everyday that say they own a modular home when In fact it’s a manufactured home with some Modular similarities. This will only set the modular industry back years in my opinion.

Anonymous said...

The modular industry is doing exactly what it did 20 years. Not much forward thinking and then it's surprised when the double wide people do it. There is no leadership in our industry. None. We have the MHBA and the BSC both of which I used to be a member but there is nothing coming out of either one that has the answers to take on the well oiled machine of the MHI and its members.

This blog is my only connection to what is happening in the modular industry and for that I want to thank Gary for his efforts but we can't look to him for leadership. That's not his role.

Murr said...

Anonymous, you are 100% correct. The industry really need an organization to step up and do a better job of promoting us and standing up for us. Gary does a great job of passing on vital information but he should not have to be the one to hold a small conference on this issue. Come on MHBA!!! Hold a meeting of your own and help us fight for better regulations.

I guess shows in Vegas and Orlando are more important.

William aka "Little Bill" said...

No worries of the Coronavirus? Still holding the breakfast?

Coach said...

No worries, Mate! The show will go on.