Tuesday, March 31, 2020

Express Modular Announces Rebrand to Impresa Modular

The new brand reinforces the company's investment in innovation and serves as an opportunity to remain unique in the marketplace.

Express Modular, a disruptive, technology-driven, custom modular home provider, is changing its name to better reflect its identity driven by rapid expansion. The company, established in 2008, is changing its name to Impresa Modular to better elevate the company's long-term vision of providing a range of high-quality, on-demand, reliable services to home buyers, builders and developers, as well as opportunities for franchising.

Modern modular construction is emerging as the preferred solution for custom home buyers. In this age of automation, modular construction offers healthy, safe, and energy-efficient homes at a great value. Flexible design options and the ability to construct a home 30-50% faster in virtually any style are hallmarks of today's modular home.

The new name follows strategic and explosive growth. Already well-established as a market leader and gaining momentum after the recent launch of Impresa Modular Franchising, the company is now focused on expanding its infrastructure to provide tighter relationships with factory sales and design systems. The new name better positions the company and provides greater flexibility for future expansion, evolution and adoption of added service lines.

"Our new name is a reflection of our leadership in the modular construction industry and our ability to reimagine how homes are built," said Ken Semler, Founder and President of Impresa Modular. "We are more than Express Modular - it's not just about building custom homes quickly. We build homes that impress. We have changed the perception of what modular homes can be across the country."

The company will continue to leverage its unique internal systems and ubiquitous internet presence to deliver an outstanding customer experience. Under the new name, the business will invest in expanded internet features and gain additional service partners to deliver a unique Internet-based home buying and delivery experience.
"We want to continue harnessing the constant cycle of innovation, which requires us to explore and investigate new technology, and this applies to just about everything we do," said Semler. "We have witnessed the competitive advantage of embracing and implementing new technology first-hand. This next step opens even more doors and creates new opportunities for our customers."

About Impresa Modular
Impresa Modular is the only nationwide modular home builder in the country. Using its extensive network of more than 20 factory partners, Impresa Modular designs and builds custom modular homes for homebuyers, builders, and developers across the country. It franchises its brand through Impresa Modular Franchising, http://www.impresamodularfranchising.com. Impresa Modular will expand its growing presence in the industry. For additional information contact Jim Griffin at 800-275-7532, 236875@email4pr.com or visit our website: http://www.ImpresaModular.com


Ken Semler said...

This is an exciting move for us! Our new name will allow us to expand beyond Express Modular. We didn't intend for the timing of our rebranding to happen at the same time as we all deal with the impacts of the coronavirus. As it turns out, Impresa Modular is now the original social distancing custom modular home builder!

With Impresa Modular Franchising, our new name better positions us to support builders, developers, and franchisees! We are anxious to lead the way through this event and to support the growth of the modular construction industry.

Thanks for the support!


Kevin said...


Congratulations on your new brand which reflects excellence and trustworthiness in the marketplace. Your new brand sets you apart from a mindset of single application as it establsihes that your overall professional services can be trusted. You have taken this opportunity to share with others how you use your talents to best serve them as part of a marketing strategy that ensures you attact the right clients.

As much has been said recently about CrossMod as a new brand of product or more politely put a new name for an old process that was branded to
reflect a new beginning in what clients think of an industry that branded itself in the fifties as building trailers regardless of the progress the
industry has made since 1955 the public along with many professionals still brand them as trailers or mobile homes.

Your new brand refelcts you are more than quickly or "expressly" built trailers/mobile homes, they are more importantly homes built in a modular process which are assembled in a manufacturing facility where you as the builder use the best in integrated vertical building processes reflecting excellance and quality in product that can be trusted by your clients. It establishes your product is built right with the pride of using skilled teams serving many years in their respective manufacturing facility or industry as a whole.

I dont think enough is emphasized about the Pride Plant Workers take in building new homes, many with years of talented experience which is
ultimatley reflected in the quality and workmanship of each home built. As this is much different than site builders who reflect upon their job as routine and it doesn't take long to establish that thought if you been on a building site very long.

Personal Branding is important for both the company as well as its workers to ensure trustwortiness in the marketplacde and in the clients it desires to attract.

Congratulations and wishing you much success.