Wednesday, November 4, 2020

Take a Break From Everyday Modular Construction to Rejuvenate

Modular home building industry is having a great year despite COVID-19. Most modular home builders are busy working with prospective buyers, new buyers and doing warranty work with past buyers to worry much about next month, let alone next year.


But what we tend to forget is the roller coaster our industry rides decade after decade. Our politically charged country may result in another one of those coaster rides soon but that is just speculation on my part.

When times are good like now, new prospects always want to talk, the clients always buy within a few meetings, the orders are flowing to the factory and with the exception of far more business than can managed without sacrificing family time, things are going quite well.

However, do not let complacency become your business partner!

There are things you should be doing on a regular basis to ensure the housing roller coaster keeps going up for your business and never goes back down for an extended period of time.

Here are three things you should be doing regularly, especially when business is good.

1. Never Ever Stop Networking.
While the modular housing market is good today that could change due to factors that are entirely out of your control. Networking creates a business buffer by exposing you to new modular people and new experiences that you would have missed out on.

The best part is that if you are doing great in sales you are able to network without the stress of needing to find a sale. Everyone you meet can become a long range prospect and not a short term target.

2. Never Stop Learning
Take some time to learn how to increase your expertise in an area of your operation that is lagging.

The value of that accumulated knowledge may be minimal at the moment but as your business grows and factors change you may not have the time to dedicate to adding new knowledge points. Take advantage and do it now.

With the success of the first Modcoach networking group for modular factory owners, there will be an upcoming announcement of new groups forming for modular home builders and factories.

Email me at to learn more about upcoming networking group opportunities.

3. Volunteer Your Services

When you take the time to give of yourself you build relationships that are long lasting and go beyond the day to day business activities you would normally engage.

Whether it is mentoring a new person in selling and building modular homes or swinging a hammer at a constriction site the intrinsic value is still there.

Studies have shown that people who volunteer are happier and healthier than those who do not volunteer. Finally, there are many instances where relationships formed through volunteer connections can also lead to business success.

So while things are going well and the time is available, do some things that will pay long term dividends for you and your business.

Your business and more importantly, your family, will thank you.

Gary Fleisher, the Modcoach, publishes Modcoach News and Modular Home Coach blogs for the modular industry professional.

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